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Dirt Queen SF chose MushUp as our Mushroom Coffee Vendor because we believe in a good cup of coffee, and medicinal mushroom benefits. The best way to get the benefits of medicinal mushrooms is to have them in your routine - so if you're a coffee drinker, look no further! MushUp's selection of coffee beans are second to none. Whole coffee beans are essential for a good cup of coffee - the key to good coffee flavor is all about the oils in the beans. The minute the coffee is ground, or freeze-dried - the oils can start to evaporate. This is why your freshly ground coffee always tastes best!
By choosing a whole bean coffee that has the medicinal mushroom extracts infused into the coffee bean during the roasting process - you are getting both - a good cup of coffee and the medicinal mushroom benefits. MushUp roasts the coffee beans at low temperatures over an extended time - the result is the opposite of overly acidic coffee that you're likely used to with a more "umami" flavor. No, it doesn't taste like mushrooms but it is delicious. We love it and month over month, it is consistently one of our best sellers. The Reishi helps balance coffee jitters* and the other fungi provide a slew of benefits. You brew as you would your normal cup.
From the Founders Maeva and Isabella:
From a habit to a ritual, coffee is our most consistent routine. So why not drink more than just coffee? This adventure began with two women entrepreneurs wanting to bring a better offer of coffee in an already very competitive market. We created MushUp in 2018 by developing a unique technique of incorporating concentrated extracts of medicinal mushrooms directly into roasted coffee beans for 2 reasons:
1- To benefits the amazing power of mushrooms integrated in your daily routine, stimulating the immune system, cognitive functions and/or physical capacities.
2 - To enjoy the benefits of a healthier coffee without the drawbacks of caffeine (no spasmodic effect, trembling and palpitation). In addition, this winning combination reduces the natural acidity of the coffee, while enhancing the original flavors of the bean.
Our most important challenge is to respect our love for the great taste and freshness of high-quality coffee while retaining perfect control of each mushroom’s particular recommended dosage so that every bean is enhanced with the same and optimal amount of well-being. MushUp symbolizes an invigorating lifestyle built on producing the highest quality medicinal mushroom coffees through local collaborations, organic-only ingredients, and an obsession with implementing environmentally friendly green processes.